Marketing Web Developer

Sofia, Bulgaria


Full time

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Job description

Why SpotMe?
Our values (Encourage curiosity, Keep improving, Always be respectful & positive) are not just bullet points on a slide. They guide every person at SpotMe and make us who we are. In fact, they are the primary reason we are able to grow as rapidly as we have since our founding in 2001. Our product is a no-code platform that allows anyone in HR, Marketing or Sales create an individualized app experience.

What you will do: 

This role is an essential part of launching the marketing function and our strategic efforts to reposition the company and drive a repeatable logo acquisition process. 

Your role is critical to the team and represents bringing web development expertise in-house. Increasingly as we go-to-market with new solutions. Primarily you will manage the website working to optimize its performance in turning traffic into leads, and help support go-to-market with optimized digital assets. 

Who you are:
• You see a huge opportunity for web/digital to help convert more leads into customers
• Your experience allows you to quickly spin up optimized landing pages that convert quality traffic
• The intersection between human behavior and digital experiences is where you sit and love to play
• You are adept at developing and building websites

Key responsibilities:
• Own the website's optimization to improve the conversion of web traffic to leads
• Build, optimize and maintain all web assets, including, landing pages, up-to-date  content etc.
• Collaborate with our content lead to deliver an optimized content experience on our website
• Manage multiple domains, split across languages (translation support will be provided)
• Measure, track and report on key statistics, being able to analyze what is or not working
• Engage with other marketing colleagues to give technical feasibility

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Key requirements

• 1+ years of experience in managing a web asset, including development and testing
• Dexterity in the web tools, including Google Analytics, Wordpress, and other website building tools
• Experience with A/B testing for optimization
• You can code well in common languages such as HTML5, CSS3, JavaScript, etc.
• Well-versed in tracking capabilities including but not limited to pixels, UTMs, CRM tagging
• Independent self-starter who can own projects from start to finish with minimal guidance

Bonus points (but not required):
• Experience with SEO/SEM
• Experience with paid ads/PPC
• Some experience with CRO & UX
• You have managed multiple country/language domains
• You have proof and samples of amazing sites you built/optimized

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Other details:

Location: Sofia

Employment: Permanent